Post for 30 days. Here is the math on booked calls.

Social media feels overwhelming until you look at the numbers. So here is the math on what one month of posting can actually produce.

30 posts at a conservative 200 impressions each is 6,000 impressions a month. If 1 in 100 of those people interacts with you, that is 60 people engaging or reaching out. If 15 percent of those conversations turn into a booked call, that is 9 calls in a month.

You can argue with any single number. Cut them all in half and you still book four calls from a standing start, with nothing but consistency.

And here is the part that matters most: many advisors in your space post nothing at all. The bar is on the floor. A little consistent effort goes a very long way.

These figures are illustrative, not a promise. But the direction of the math is the point. Posting is not a lottery ticket. It is a funnel with numbers you can reason about.