"Won’t my followers get annoyed if I post every day?"

An advisor asked us that on an onboarding call. Honestly, a fair question. He pictured daily posts going out under his name and all his followers slowly getting sick of him.

So we asked him a few questions back. Do you go on LinkedIn every single day? Do you scroll the whole feed when you do? Do you see every post from every person you follow?

He did not. Nobody does.

You are not the only thing in your followers’ feed. You are up against hundreds of other posts, and most days your ideal prospects are not even logged on. When they are, they catch a tiny slice of what went out.

So the worry is not that you are posting too much. The real risk is posting on a Tuesday when your best fit prospect only checks LinkedIn on Monday and Thursday. You cannot know which day that is. So you cover all of them.

Post every day for one reason. When your prospect finally logs on, something of yours is sitting there waiting for them.